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Overview of Dynamics 365 for Marketing April '19 release

Dynamics 365 for Marketing is a marketing automation solution that can help businesses turn more prospects into business relationships. Since its launch in April 2018, Dynamics 365 for Marketing has seen increasing adoption by organizations looking to nurture more sales-ready leads, align sales and marketing, make smarter decisions and grow with an adaptable platform. The app goes beyond basic email marketing to provide deep insights and generate qualified leads for your sales teams. Its graphical content-creation and design tools make visually rich emails, landing pages, and customer journeys easy to design and execute.

Our customers are increasingly looking to tailor the app to various roles and personas within their organization. They want to keep their user experience simple while achieving business goals through interconnected customer journeys. This requires support for centralized implementation by a few power users while enabling marketers to tweak their campaigns for the best returns. It also requires integrated actionable intelligence at every step to improve decision making and identify the best path forward.

The April '19 release lights up new intelligent scenarios and enhanced extensibility capabilities so customers and partners can tailor the application to specific needs. The application also adds social marketing capabilities beyond its existing social insights and analytics. Here are the key investment areas for the April '19 release:

  • Actionable intelligence lets you build optimized target segments, craft appealing content for better delivery, and orchestrate effective communications strategies. It leverages rich data sets available with the marketing app to help marketers maximize the impact of their campaigns.

  • Personalized marketing now extends to landing pages, which can provide content that's personalized for known visitors. Design innovative new marketing experiences that feature mixed reality to help drive richer engagement with potential leads. Marketers can achieve more on social channels by posting right from the app.

  • Easy Onboarding Trial sign-ups can now be done in a few steps and spun quickly in minutes. New users can get started through the intuitive dashboard and discover value with guided tasks for common marketing scenarios. This comes along with general usability improvements for better experience.

  • Integrate and extend the solution. Platform extensibility enhancements help customers and partners meet specific needs, deliver turnkey projects, and support vertical scenarios. New APIs will enable you to link journeys to business processes, and to create target segments programmatically. You can use your own content management system to submit information directly via forms, and to set up event pages or landing pages. Social integration is further enhanced to include social-posting capabilities. Sales users can now influence marketing with a few clicks.

  • Fundamental investments continue to deliver improved usability, performance, scalability and throughput for campaign execution and email marketing. The segmentation interface has been improved and optimized for frequently used marketing scenarios. Usability improvements in insights provide complete visibility across all campaign elements, form interactions, email messages, and more.


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Our new product : MawensEdu School Management System

MawensEdu has been developed over Microsoft Dynamics CRM 2013 and it is a school management system which uses Dynamics CRM’s advanced sales and marketing capabilities. 

With MawensEdu, you can organize SMS and e-mail campaigns, and you can easily follow your campaign budget as well as your campaign goals. 

During the sales process, you can create offers for more than one section/school and you can supervise the activities of your worldwide vendors.  

Inside the School, Student/Teacher, and Classroom – Extracurricular activities can be planned, timetables and attendance charts also can be managed. MawensEdu is an independent platform.

It’s compatible with Mac, Windows and Tablets (iPad, Android). You can manage your business from any device and anywhere you want because it’s web-based application.

You do not need any additional software for your device to use its all features. 

Create suitable Campaign Objectives with powerful analysis tools

You can easily analyse your data and start e-mail and SMS campaigns for your leads after entering their data obtained from fairs or promotional events. In this way, with minimum cost, you will reach maximum audience who will respond your campaign.

Also, advanced reporting tools can keep under control your campaign at any time. Objective/cost reports will guarantee the success of your campaign.

Ensure the sales team to achieve their objectives

MawensEdu, provides you great tools that makes you able to keep under control the whole process of prospective student, from the first encounter until the sale ends.

When a registration occurs or updated over MawensEdu, you can obtain results according to each case through the triggered workflow mechanism. 

For example, a visitor visited your website and filled out the information form. Through the workflow mechanism, this information will fall in front of a dealer and this sale activity can be followed on the system. The system will keep record of all the conversation happened via email, phone or face-to-face between the student and the dealer. 

The software wizard can help you to give suitable offers for the correct students. In addition, after the completion of sale, the system will take care of placement of the relevant student - payment tracking and, if necessary, picking up from the airport and the accommodation and all these relevant stages can also be followed up through the system.   

Manage your own school…

After the sales progress, you can keep track of any course registered by your students and the lectures included in the courses, also your student’s attendance status can be followed. 

System allows you to save all the course contents and the topics of the current lessons. By this way, you can keep track which teacher and student had what lecture in which classroom on what day/what time; also which materials and study methods had been used. 

Also system can report about each student, what is the aim of the course and how successful students are at assignments and examinations.  

System is flexible so it allows you to make changes quickly about the content of a course or urgent teacher replacements.

The system will allow you to manage school equipment and their planned repair / maintenance activities.

Timetables and content of Diploma and Certificate programmes can also be planned on the system.

360 degree view will enable you to keep track of a student on a single screen - starting from the sales process until accommodation, attendance, exam notes, payment tracking and control of the assignments.

Inside the School, Student/Teacher, and Classroom – Extracurricular activities can be planned, timetables and attendance charts also can be managed. 

Apart from all these, you can plan inspection dates performed by the external institutions and you can manage the documents you need to submit during these inspections. These activities can be planned under management and teacher role, also can follow up if task have been completed. 

You can use application online or on-promise.

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